12 Common Misconceptions About SEO
Different people and SEO practitioners are not always in agreement as to what SEO is really about. Below are a few of them.
1 on first page is all that matters - Many surveys report that people don't just look at No.
You don't need to hire a competent SEO expert - You can always do it yourself if you want to. But there are many complicated procedures that it might not be worth your time to do it, yourself. Changes are made often, you need to always be updated. Time away from your business means that you won't be able to do some urgent or necessary tasks. To sub-contract this work might be better for your business, in many ways.
3. SEO is not affected by other social media - Before Facebook, Twitter, Instagram and other media, there was only Google. Nowadays, they are very much interconnected.
It is important to redo your homepage frequently - It is not important and you don't have to. If there were any changes, you can just change that, not necessarily your homepage. Check out the seo for dentists.
Your site must be linked to other more popular sites - Links to other sites do not help your site.
6. PageRank is all that matters - According to Google, many other factors come into play and this is evident on investigation. But those are not specified. But PageRank is widely believed to be the major determinant.
More links will rank your site higher - Quality will be considered, also. Links from a popular site count more than links from a site with few visitors.
Build links rather than improving content - No, both are needed, and both should be attended to.
Focus on content - Yes, but consider SEO, also, because without SEO, no one will come to visit and appreciate your content.
No need for updating SEO - Subsequent developments will require some updating. New companies are always formed and Google strategies are changed. Your competition, through some initiative, might have obtained a higher ranking. Updates become necessary when some important factors are impacted by new developments.
11. Internal links are not important - Your site layout is important and so is the ease by which it can be navigated. Google penalizes sites that errors and are difficult to navigate.
The exact keyword must be used - Not necessarily, synonyms are counted, as well. Know more about the automotive search engine optimization.